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About Us is the next generation of Bike Shop, and although that sounds pretty "airy fairy" it’s actually a very simple idea – to offer Irish cyclists the brands, customer service and shopping experience they deserve and at the best prices possible.

"Hi Paul,

Just a brief note to thank you for your efforts in getting the bike delivered yesterday. 

I really appreciated it. It made the day. My son is delighted with the bike.

Thank You" 

Liam, Dublin

This was a new adventure for me, Paul Fitzsimons, but while it may be based on a very modern concept, has actually been decades in the making – it can be traced all the way back to the 1940’s on the High Street in Killarney, Co. Kerry when my Grandad Billy Hearne set up a local bike shop called Killarney Cycle Traders.


For over 40 years the popular shop successfully sold, serviced and rented bikes to locals and tourists alike, and it was during childhood trips during the summer that I’d peer through the shop window at countless high-nellies, wheels and tyres – I didn’t quite know what to make of it, all I knew was it looked like fun! 

Unfortunately the shop closed with the passing of Billy, but cycling remained close to my heart thanks to my late father Philip Fitzsimons – to us he was the marathon man, strong as an ox, and it was he who encouraged the budding cyclist in me, teaching me how to cycle and supporting me in my schools’ club, the Willow Wheelers and then when I raced in the Bray Wheelers and UCD Cycling Club. He was also heavily involved in the FBD Rás and from the age of 8 I would head off with him to follow it each May – simply the best childhood memories anyone could hope for - this new venture simply wouldn't have happened without him.


A little overexcited on my first day in the shop!

I've been lucky enough to have the back-up of some of my old school friends in the form of Michael McDonald, aka Big Mac, & Michael O'Reilly, aka Micko - we've been best mates for nearly 20 years so hopefully we'll survive the long hours in the shop!

The shop fit-out was a total rollercoaster - blood, sweat & (manly) tears - but since 2010 it's gone from strength to strength, we've learnt a helluva lot and thankfully we've had a great response from the public. Whether it's our product line-up, our website or the shopfloor itself we're constantly pushing it and driving it on in order to become the best bike shop possible!

Before & after - a 3 month fit out nearly broke us!

We've been very lucky to find one of the best professional bike mechanics in Ireland in the form of Karl Rice so between us we're working hard to create a new kind of bike shop that you deserve. was created because we strongly believe there is a need for a fresh new take on the traditional local bike shop and so we have tried to develop this concept with a completely open mind - taking all that is great about a local bike shop to the next level and then combining it with a world class online store that will keep prices low and the doors open 24/7.

We hope the result of all this effort is Ireland’s best bike shop offering all the benefits of a world class online bike shop, but uniquely backed up by a friendly, modern local bike shop – big enough to offer a great range of products, but still focused enough to care!

It’s all about the bike really, so we’re striving to bring in new and exciting brands at great prices to meet the needs of modern day cyclists, whether they’re hard-pressed students looking for a 2nd hand runaround for the college year, newcomers looking for an affordable commuter bike or a hardened racing cyclist wanting the very best technology – we’ll welcome anyone and everyone, and we’ll continually push ourselves to offer the best range of cycling technology available at the best prices possible.

For more shop pictures & all the news & updates be sure to "like" our facebook page and follow us on Twitter!

Thanks for visiting our site – hope to see you soon!

Paul Fitz

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